Month: January 2017

The smell of love

There are places in Paris that are real treasures.These places you can discover only by accident. Or if you know someone who knows someone. They are outside exposure. Despite being located in the most popular areas of the city. Because the real Paris is a hidden Paris.

Rue du Faubourg Saint Honoré. A stone’s throw from the Palais de l’Elysée. Here was born the scent created because of love.

Arriving in the elegant courtyard. Kind of universe of luxury, calm and voluptuousness that makes You forget the noises  on the other side of the street. Nice woman inviting gesture encourages You to look inside. This is Patricia Meyer, daughter of Rose Desgranges. She welcomes You in this beautiful case of bricks and satin,  where is proposed a single perfume and begins the recount incredible story.

“It was my mother’s.She arrived to Paris in 1940 at the age of 16 and became a” small hand “at the Figaro Club, a renowned hairdressing salon, right here at 70 rue du Faubourg St Honoré. That’s when she met my father.I grew up in the apartments just above,, -says Madame Meyer.

The owner Mr Albert falls in love with Rose. He is 29 years old and their age gap worries Rose’s mother.  Rose is in love too. However, Mr Albert remains a man very courted by women and it annoys so prodigiously Rose so she resigns. Mr Albert understands that she is the only woman of his life. He goes in search of her and the request for marriage. Rose’s mother doesn’t agree, but Rose is in love and endowed with a sacred character. We are in 1945.  The end of the war. They marry in July.

For the 35 years of his lover, Albert decides to compose a perfume. Former chemist, he elaborates a juice of rose, iris and jasmine, at the same time tender and full of character. At the hairdressing salon, customers rush to know this mysterious scent. But Rose doesnt want to share it. It’s so personal and unique! Finally, the customers claim it so  Rose and Albert decide to market it in 1961. Provided that it’s never sold in another place. Rose installs a perfume fountain in the courtyard and places a drop of her elixir on ladies’ handkerchiefs. The entire Faubourg St Honore street is filled with the scent of “Rose Desgranges”!
Her small shop becomes the showcase for the “French-style fragrance”.

In 2013, a time when inventiveness in the olfactory world was everything, the descendants of Rose Desgranges (daughters and granddaughter) nurtured the idea of rekindling the flame of a perfume that encapsulated their childhood years. They thus decided to retrace half a century of French perfume-making and pay tribute to this exceptional creation.

Now everybody can come here to listen to this story and to know that smell.

 

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